New edition, new victory: for the second consecutive year, we have won the Corporate Heritage Awards!
NEWSThe 2025 Corporate Heritage Awards ceremony was held on November 18 in Rome, at the national headquarters of Confindustria. Now in its fifth year, this is Italy's first event dedicated to heritage marketing, and for the second consecutive year, the winner was a project by Fondazione MAIRE – ETS and the MAIRE group!
Out of 62 companies and 110 candidate projects, we won! For the second consecutive year, but in a different category, we won the Corporate Heritage Awards, the first Italian event dedicated to heritage marketing that celebrates and rewards companies that stand out for their commitment to preserving and promoting their historical and cultural heritage for the benefit of the community, created by Leaving Footprints and now in its fifth edition.
This year, the award for the category “Narration through words, images, and sounds” was given to our project “In-genium. Gazes into technology past and future”.
The volume, promoted by the MAIRE group and the MAIRE – ETS Foundation together with the Colosseum Archaeological Park and the Academies of Fine Arts of Brera, Catania, and Rome in December 2024 and published by Silvana Editoriale, is a journey through the history of téchne – the art of craftsmanship and knowledge – exploring the roots of ancient technology and its links with today's engineering skills, embracing the philosophical, semiotic, architectural, and archaeological spheres, but above all offering a reflection on the challenges of sustainability and innovation through the language of contemporary photography.
The broader project aims to promote human ingenuity and the Group's intangible heritage through exhibitions, cultural aperitifs, publications, and podcasts, bringing ingenuity and history into dialogue through creative and non-self-referential storytelling. Art is the language chosen to engage with all generations, especially young people, including on environmental issues, as it creates connections between seemingly distant worlds (such as industrial business and artistic talent): the photographs in the book compare the Roman architecture of the Archaeological Park with photographs of large industrial plants built by the Group.
Francesca Rinaldo and Massimo Dapoto received the award.
“With In-genium, we wanted to represent our heritage, reviving our tradition”, said Massimo Dapoto, Group Communication Manager at MAIRE.
Francesca Rinaldo, Heritage Manager of Fondazione MAIRE – ETS: “The challenge was to enhance intangible heritage, people's ingenuity, and their ability to deal with complexity. To do so in an original way, overcoming self-referentiality, going beyond corporate boundaries, and putting the Group's heritage in dialogue with history, as knowledge that reflects the identity of the company and has its roots in the tradition of our civilization”.
We are thrilled and honored by this victory, and it is impossible not to already start working on projects to submit for the next edition of the Corporate Heritage Awards!
Congratulations to all the companies, organizations, and projects that competed this year.
